"I am pleased to partner with the Larita Academy because it turns potential into momentum - giving participants the confidence, skills and connections to take the next step, whatever path they choose."

My involvement is...

  • Panelist Class of 2026
  • Crew Class of 2025

Christina Smith is Group General Manager, People & Culture at Brand Collective. She leads people strategy and the day to day that delivers it, partnering with the CEO and leaders to set clear people priorities and deliver outcomes. With 20+ years in HR and two years at Brand Collective, Christina focuses on clear strategy, dependable delivery and equipping leaders to build high performing teams.

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