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Brooke Norton

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"With over half of Gen Z working in retail during their early adulthood, the retail industry is completely dependent on young people to drive its future. I am pleased to work with the Larita Academy to support at-risk youth, for this important group to gain experience, skills and support and hopefully open opportunities for them in their work lives."

  • LinkedIn

Divisional General Manager - Designworks

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Joining the PAS business in 2017, Brooke has led Designworks since 2020.

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Brooke’s career developed through various roles within the retail industry; from Store Management, National Operations and Fashion Buying in corporate big-box, through to Business Strategy, Account Management, Sourcing and Production across Department Stores, Specialist Omnichannel retail and Wholesale.

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A leader passionate about brands and transformation, Brooke and her team have led Designworks through turbulent times, developing high-performance teams, and implementing growth and market acquisition strategies to position Designworks at the forefront of Fashion, Sport and Licensed apparel, footwear and underwear brands across Australia and New Zealand. 

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My involvement is...

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  • Coach Class of 2024

  • Shark Tank presenter 2024

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I have completed...

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  • Larita EmPath™ module one: Understanding Trauma and Healing; training for Larita Academy leaders

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